Retail Pricing Consulting Services

Strengthen your pricing capabilities with better strategies, efficient processes, and modern technology.

Many retailers struggle with their pricing strategies, processes, and technology:

  • Are we getting the optimal return on our pricing investments?

  • Are our pricing strategies too complex?
  • Are our pricing tactics effective in reaching planned strategic goals?

  • Is the frequency of price updates to transactional systems hampering us?

  • Is our pricing execution as efficient as it should be?

  • Can our merchandising and POS systems handle our different price scenarios?

  • What are my category roles—margin builder or traffic driver?
  • What are the key value items for my categories?
  • How is our competition pricing our KVIs or similar items?

Our retail pricing consulting services will help you answer these questions and strengthen your pricing capabilities.

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Our value realization and pricing effectiveness assessment services pinpoint specific changes you can employ to optimize your pricing ROI, while our price optimization solution will help you quickly and simultaneously improve multiple KPIs.

Value Realization Assessment

Our team comprehensively assesses your company’s pricing strategy, organization, process, and configuration and recommends adjustments to optimize the return on investments of your pricing systems.

Pricing Effectiveness Analysis

Our analytics team performs deep data analysis on customer response to promotions and pricing tactics. We then recommend specific changes to optimize our clients’ return on invested resources.

Price Optimization

Built on our Hypercube advanced analytics platform, Parker Avery’s price optimization solution simultaneously maximizes margin, revenue, and unit volume by quickly deploying cost-effective pricing capabilities.

Enterprise Intelligence Hypercube

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Let’s start solving your most pressing retail pricing challenges.

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Our retail pricing consulting services help you achieve better pricing capabilities through tailored approaches that drive results.

Assessment and Roadmap


A solid understanding of existing capabilities and gaps, as well as alignment on what initiatives are needed to attain a desired state, is critical for successfully solving your most important challenges. We work closely with your teams in assessing your current state and then building a realistic roadmap that prioritizes initiatives so you can achieve desired outcomes.

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Business Process Improvement


Business process improvement work may be included in a capabilities roadmap, in conjunction with a system implementation, or as a stand-alone project. Working in collaboration with your teams, we focus on improving, simplifying, and standardizing your processes to drive efficiency and business performance.

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Organizational Alignment


Working closely with your teams, we focus on properly aligning roles and responsibilities to enhance productivity and business results. Organizational alignment projects are often performed in conjunction with business process and system implementation work, or they can be stand-alone initiatives.

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Change Management


Regardless of size, scope, and cost, all projects produce better results when a company’s leadership ensures a strong change management program is in place. It is critically important that the people whom any change will impact are fully aware of and ready to embrace new ways of working. Effective training and learning mechanisms are vital to ensure adoption and sustainment.

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System Selection


There are a myriad of viable technologies available that may address your specific challenges. However, vendor sales pitches and canned demos cannot show how a system will support your business. We objectively help identify, thoroughly evaluate, and recommend systems that align best with your needs, backed by deep experience with leading retail technology vendors across all functional areas.

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Solution Implementation


To achieve optimal ROI, new systems must support your desired capabilities and drive meaningful business results. This means successful system implementations must go far beyond the technical components. We partner with you throughout all stages of implementation focusing on project management, stakeholder and leadership support, business process design, and impacts on your people.

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Let’s start a discussion on how Parker Avery can help strengthen your pricing capabilities.

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